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Free daily newspapers up 43% in 2006

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Dr. Piet Bakker’s latest and excellent Free Daily Newspaper newsletter reports that total circulation of free dailies in 2007 increased with 43% to 35 million. The growth in our region is 14%. MX in Melbourne and Sydney are the biggest players in the free daily space in Australia. It’s expect that to change as Australia catches up to Europe and the US in paid circulation falls.

Newsagents in Australia are being told that by newspaper publishers that it’s business as usual. All this free newspaper activity contradicts this. Newsagents need to plan today for major disruption to their traditional business models.

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Media disruption

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  1. dan jimmy

    Greetings,
    I will like to place an AD for my english bulldog in you papers. Below is the complete text of my ad.

    AKC Registered English Bulldog Pups 9weeks. Come with vet record,
    1st set of shots, Wormed. Pup also comes with a health.

    Phone: 802-351-8731
    Or
    Email: jimmy00@yahoo.com

    Let me know how much it will cost for my ad to run in your papers for 2weeks. I will also like to know that my payment methods is by credit card.

    Thanks.
    Dan Jimmy.

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