Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging lottery traffic

Mark Fletcher
January 28th, 2007 · No Comments

Here’s an example of how we leverage lottery traffic into better business. To the left is a pen offer and to the right is a magazine offer. To compensate at our key newspaper traffic point we often promote a lottery offer.

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Yes, we are breaking supplier rules by doing this. It’s my business and I need to maximise the return. The sales figures speak for themselves – the lottery company is happy.

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Category: Lotteries

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