A feature of the current Tax Time Bonanza! stationery promotion is the bonus product on offer. For example, anyone buying a box of Double A copy paper get a free file Porta Box valued at between $12.00 and $15.00. This bonus offer is exclusive to newsXpress, meaning no one can compete. It is more valuable for me to have this exclusive hero product offer than, say, Reflex paper which other retailers have on special regularly. Newsagents need a point of difference in their stationery pitch given that Australia Post corporaste stores and others are competing agressively with a newsagent type offering.
The free bonus pitches the copy paper at the home office market. It offers a practical bonus product Anyone buying a GBC CL90 laminator gets 25 A5 laminating pouches free.