The photo shows the front and back to Dynamic Business. The challenge is which side do you give the facing to? Given how is arrived in the bundle our team thought it was an export title and considered it to be of little interest to our demographic. Flip it over and there is the better known masthead. While the label generated by the point of sale software provides the details.
Sometimes, on a busy magazine day, there is little time to read the detail of the labels. We sorted it out and now display Dynamic Business as opposed to some obscure export title – I wonder if others had the same experience. This is not the only title to have a dual cover. When publishers do that it would be good for newsagents to be provided a heads up which includes the reasoning behind the decision and suggested action.
Hi,
If Dynamic Business is really Dynamic – why are they pushing magazines when the internet should satisfy the readers ?? In my opinion, another dead title newsagents are supposed to deal with – what a rip off frankly !!!
Cheers,
Phil