A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Magazine cover old news

cycle_sport.jpgHere is an example of where online beats print hands down. Cycle Sport which arrived in-store three days ago boasts on its cover an up to the minute form guide for the Tour de France. Hmm, the Tour ended a few weeks ago. The cover is out of date. While regular purchasers will not be worried about the out of date cover, first timers and intermittent purchasers are less likely to give the title a second look.

I guess selfishly, the cover makes my shop look out of date.

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