On Friday last week we created this display of a small selection of Lovatts and Puzzler crossword titles in front of our photocopier and next to our main newspaper stand to drive impulse sales.
We have added close to $100.00 in sales in four days – from this stand.
While we cycle other categories through this display, the performance of crosswords is particularly strong. I think this is because the category lends itself to impulse purchase with our core demographic – older, heading to retirement.
We selected Lovatts and Puzzler since they are brands crossword consumers know the most. Our experience with impulse displays is that you have to make it easy for the consumer. Brands are key to this.
We will leave this display run for two weeks before replacing it with another category.