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Kevin Sheedy / James Hird souvenir

sheedy_hird.JPGThis Sheedy / Hird souvenir from the AFL is timely with the AFL finals starting this coming weekend. Newsagents handle one off titles such as this better than other retailers. We’ve put it at the counter as well as above the Herald Sun in our newspaper stand given that most sales will be on impulse.

Interest in Aussie rules football being what it is in Melbourne, a title like this is essential to reinforcing our community credentials. My only criticism is that it has been released a week too late – it would have been a good Father’s Day gift.

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  1. Jeffrey Miles

    It was out since last weekend, in most newsagents & at the Essendon v Richmond game with the normal AFL Record.

    So I don’t know why your newsagent didn’t get it, mine did.

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  2. mark fletcher

    We had to chase the title. Came in too late to achieve anything with it.

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