I have learnt a lot about cardboard this week – the kind we newsagents sell by the truckload for school projects, welcome home signs, protests … all manner of signs and things. I always thought cardboard was cardboard.
This week I have learned about better quality product where the colour is all the way through – the process is called colour through the pulp. This stops the cardboard fading. I have heard about cardboard treated so as to not curl.
This is all important information because cardboard is an efficient and destination product for newsagents. Few businesses carry our range. The better the quality of what we offer the more we can charge and the greater the repeat business. The Canson product I have heard about this week is certainly impressive. Their knowledge will help better educate the retail team and better develop the value proposition for our customers.
Cardboard is pretty basic product yet it goes to the heart of the point of difference newsagents offer every day. We get to demonstrate our service levels, present the product well and make good a good return.
Hi Mark
With regards to the stand that you are using to display the cardboard, shown in the photo. We would like to know where you got it as we have been trying to source a stand like that for quite some time. If you could let us know it would be appreciated. Additionally the dimensions if possible.
Thanks
Garry and Chantal