The newsXpress group (of which I am a Director) announced at member meetings this week rebates for members participating in its highly successful ink and toner promotions. This rebate innovation from newsXpress will go straight to the bottom line of participating newsagents.
Unlocking supplier supported rebates has been a holy grail for newsagents in the stationery space. While groups like Office Choice and Office National have unlocked excellent rebate deals for their members, newsagent owned warehouses, where traditional stationery deals have been negotiated, have failed to either unlock rebates from suppliers or pass on the rebates they are paid.
The newsXpress rebate arrangement reflects newsagent support and improves the margin achieved in the ink and toner space. Sales are very strong thanks to a consistent marketing campaign in 2007.
Congratulations to the NewsXpress team for achieving this.
We have experienced one of the best rebate models through our Foodworks marketing group for some time now. It is wonderful to see newsXpress moving down the same path.
I would also note the a substancial percentage of the rebates that Foodworks gets come from the IGA>D warehouse (the equivelant of GNS for groceries).