It is frustrating to have plenty of stock for a new release such as the Movie Musicals partwork and no display material, not even two days later. We, like many other newsagents proactive about partworks, have to wait too long for promotional material.
We reserved an aisle end to launch Movie Musicals and now it looks barren waiting for the posters and other material.
This is a deficiency with current merchandising arrangements for partworks and other new launches.
Some newsagencies have access to excellent display skills in-house so why force them to wait for a merchandiser trip. We ought to be sent materials with the product – otherwise the launch loses its feature space and sales are affected.
I am sure there will be an excuse – there always is when it comes to partworks. If only the publishers, importers and distributors would realise that newsagent complaints are because they want partworks to be more successful and that “the system” is denying them that commercial opportunity.
Well Mark – at least you got stock – once again the mighty 1st Fleet distribution machine showed it’s true worth for newsagents in the North East.
We got 1 copy
God only knows where the rest of the stock went, the freight company certainly don’t and, once again, the newsagent is the mug in Joe Public’s eyes.