While I was involved in a magazine relay this morning I saw first-hand the frustration of a customer over triple packs. Which one am I supposed to buy – they all look the same. She was right, three versions of this title, all current. How am I supposed to find which one I want if they are sealed up? At least she didn’t rip open the pack like others had with other double and triple packs. I don’t know how they expect to sell these magazines, our customer said as she walked out frustrated.
I assume these triple packs continue to come because they sell. It surprises me because they are hard to cost effectively merchandise, they frustrate customers and they often have longer than usual on-sale periods.