It’s a free country and they can do anything they want. My concern is that they are significantly diluting the value of a category on which newsagents rely and I felt it worthy of coverage here.
On a personal level, they are permitted to promote this near my newsagency but I would not be permitted to promote my newsagency near theirs. Sure, this is a landlord issue, but it is worth noting nevertheless.
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clem
I agree with peter and ????
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Peter Bunton
OK. Why aren’t you allowed to promote yours near theirs?
If all 3 magazines were of the same value, wouldn’t the offer be loss making? The free magazine would have to retail at 2/3 of the cost of the average of the first two just to cover costs.
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Matt
I doubt that landlord rules would prohibit you from advertising near there store! Maybe your just not trying hard enough with the landlords.
I just think this is petty jealousy … it is all fine and well for you to introduce loyalty cards. Does this not have a similar effect.
Worry about your business let them worry about theres.
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mark fletcher
Matt go back to my post – I’m not jealous.
The 3 for 2 deal is poor business in my view but they’re welcome to try what they like.
And…?
It’s a free country and they can do anything they want. My concern is that they are significantly diluting the value of a category on which newsagents rely and I felt it worthy of coverage here.
On a personal level, they are permitted to promote this near my newsagency but I would not be permitted to promote my newsagency near theirs. Sure, this is a landlord issue, but it is worth noting nevertheless.
I agree with peter and ????
OK. Why aren’t you allowed to promote yours near theirs?
Landlord rules, unfortunately.
Mark,
What are the terms and conditions of the offer?
If all 3 magazines were of the same value, wouldn’t the offer be loss making? The free magazine would have to retail at 2/3 of the cost of the average of the first two just to cover costs.
I doubt that landlord rules would prohibit you from advertising near there store! Maybe your just not trying hard enough with the landlords.
I just think this is petty jealousy … it is all fine and well for you to introduce loyalty cards. Does this not have a similar effect.
Worry about your business let them worry about theres.
Matt go back to my post – I’m not jealous.
The 3 for 2 deal is poor business in my view but they’re welcome to try what they like.
On the landlord point, thanks for the judgment.