A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Caravan and Motorhome magazine too fat

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Caravan Motorhome is so this this month that we can only fit one copy per pocket. This significantly increases the real-estate investment required by newsagents to support the title. The pub lisher thinks that they add value by putting two old issues with the current issue. I suspect market research would show that customers are as frustrated as retailers with such a useless triple pack.

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