We are in the process of expanding the gift offering in our Frankston store. Whereas in the past the store focused on cheap (I’d say – tacky) gists, we have gone for a more premium offering. Already customers are respsponding. The biggest challenge is how to work with existing newsagent fixtures.
This photo shows one of several gift areas we have created. We will be able to show a better story once we complete a shop fit early in 2008. We have especially high hopes for the top shelf flush in the photo – this is the Asthma friendly range as endorsed by the Asthma Foundation in the US.