I figured it is time to check in with the performance of OK! Magazine Australia. Against tough competition, this title has earned a strong following in the weekly segment of the market. It is most often purchased with another weekly and that flips between the other major titles.
No longer the newbie, OK! Has earned real-estate allocation next to Woman’s Day and New Idea. That’s where we place it, in waterfall. OK! is also included it in our co-location of major weeklies.