The folks at The Age have angered customers with a thin holiday edition today – to cover for tomorrow too. Today’s newspaper is, according to one customer, thinner than yesterday’s yet it is almost twice the price. Another customer wondered if news would take a rest given that the folks at The Age expect what they printed last night to be useful tomorrow.
While there are bound to be economic reasons for printing a holiday edition of the newspaper to cover two days, it is damaging their reputation and causing newsagency staff to have put up the complaints on what is a very busy retail day.
Funny thing for me is, these are the same customers that complain every week that the paper is too heavy or too big.
You’re damned if you do and damned if you don’t. Most of the inserts are job and real estate. Since they are out it is thinner. Most people don’t even read the paper back to back and throw it out anyway.
They’ll live.
Mark, there is another edition of The Age today, so they must be publishing “Special Holiday Editions” all weekend?
Yes, I noticed the new front cover today. What about the 70% of the paper unchanged from yesterday? I think Fairfax made a mistake with this approach in Melbourne.