Out of the blue the customer standing next to me said: It’s a gamble buying Christmas cards a year early at my age. The laugh which followed was infectious. But I figure that if I buy them now, him upstairs will give me another year. Another laugh!
I was out the front of the shop yesterday, tidying the table of discounted boxed Christmas cards and my new best friend was full of wit and wisdom. It was her deal with God which made me and others around laugh. This seventy something shopper was buying her way to a healthy and happy year.
Others soon joined in and over the course of ten minutes or so I gained more insight into post-Christmas card sales than I could have got from a paid focus group.
Outside of the business context, it was wonderful talking with someone so full of life and happy to laugh at themselves. Customers are one of the best aspects of owning a newsagency…