Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

You snooze you lose…

Mark Fletcher
December 28th, 2007 · No Comments

new_idea_dec26.JPGWith no collateral from ACP Magazines’ Connections program this week, we have given our prime display spot to New Idea. The sales kick is a reminder of the value of balancing between publishers in this prime space.

I bet many newsagents are like me and give preference to the ACP displays because a full kit of display material arrives every Monday – making display decisions easy. The success of this New Idea display tells me we ought to program our use of this space to ensure balance across the magazine category and not just ACP titles.

I’d love more regular and appropriate display materials for other titles. Oh, and rewards based on year on year sales growth and not pretty displays. This week, while ACP snoozes, Pacific Magazines wins.


Category: magazines

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