I was talking with a customer at our boxed Christmas card table today and she was telling me how pleased she was that more card companies offered boxed cards as a fund raiser for charities. Her preference was for the Smith Family and thankfully we helped her support them.
My conversation this morning made me wonder what this move by the major card companies has had on traditional charity card outlets? It also reminded me that for Christmas 2008 we need to find a more practical way to connect with the charities for which card sales raise funds. I have a couple of ideas we might try.
By the way – boxed Christmas cards continue to sell well!