Publishers apparently think that retailers are closed with little in the way of point of sale materials provided with magazines today. We have been resourceful at or Forest Hill location and created a display for the new issue of Women’s Health. We used black and white copies of the cover to create a canvass on which to feature the magazine.
Publishers who complain about lack of support from newsagents ought to realise that retail is 7 days a week, 52 weeks a year.
While our Women’s Health display shows that newsagents can be resourceful in creating displays, not every store has the resources we have to get a display like this done efficiently – hence the reliance on the point of sale packs from publishers.