We worked through or magazine categories last week and refreshed displays to reflect the summer season.
With space limited we cannot always give enough real-estate to some categories so we allocate space based on seasons – hence our decision to lift the profile of fishing, caravans and boats in this latest series of changes. This involved us allocating another column so we could create a three pocket masthead display for each feature title. Sometime toward the end of summer the focus will change again.
We see this work as an essential part of managing (obsessing about) magazines.