MediaPost reports that John Griffin, president of the National Geographic Group and the new Chairman of the Magazine Publishers of America believes magazines must adapt quickly or face losing ground to new types of content publishers–be it the Internet or elsewhere.
There is a conversation here I wish magazine publishers would have with newsagents – not in closed rooms with representatives but at the grass roots. Publishers have an excellent insight into trends for print and their plans for print. Newsagents are not as well resourced. Hence my suggestion of information sharing.
The headline on another article could easily be newsagents must adapt or die.