The National Australia Bank has paid to get its post-it type ad stuck over editorial content on today’s edition of The Age. Beyond the desecration of page 1 of the newspaper and the frustration expressed by customers when the paper rips upon removal of the ad is the confusing message from NAB. How can a bank which has just hiked its interest rates now promote 0% interest for some customers.
I was contacted by a journalist from the US last week wanting to know more about these post-it type ads on the front of Fairfax newspapers. He was shocked at some of the photos he has seen at this blog and wanted to know if it was a big deal in Australia. He told me there would be industrial action among his colleagues if the publisher he worked for desecrated page one in this way.