The free energy saving globe with today’s Herald Sun (see coupon – left) is a good offer. Good for the environment and good for newspaper sales. It;s a smart giveaway which will hlp the newspaper brand as well as the brand of those businesses which embrace the offer.
The folks at the Herald Sun have been helpful in ensuring we have enough globe stock for the give away and good point of sale materials. As retail-only newsagents this can be a challenge.
While redemption is available from newsagencies or Bunnings Warehouse, I’m okay with this given the nature of the offer, it fits with the Bunnings message.
We have gone hard and printed additional materials to dress the store and really embrace the offer. We felt it was important to make more of this than the usual newspaper giveaway.