I’d expect the latest issue of Empire magazine to sell out quickly given the Heath Ledger cover showing him in full costume from the new Batman movie. Inside there is an interview done on the set. One only has to look at the activity on eBay to understand the interest from collectors in Ledger. I’m sure Empire will sell out.
We have been opportunistic and placed Empire in our high traffic women’s weekly section as well as with film titles.  We’ve done this because some Ledger fans will not browse the film section. I figured we’re better off putting it where they shop and selling out early.