Zac Echola has written an excellent blog post about access to news in today’s world. The post tracks how he kept up to date with Barack Obama’s win in the South Carolina primary over a week ago. Pointedly, he notes
News that I care about comes to me, despite the source.
Zac mentions Facebook and Twitter as sources for news about the Obama win. I’d venture to say that most Australian newsagents don;t know what Facebook and even fewer would know what Twitter is.
This is further evidence of why we need to reinvent ourselves. Not completely and not overnight but step by step so that when our customers access and consume news the way Zac does we have alternative traffic generators inn our business.