Since ACP took a half share in OK! magazine we’ve seen considerably more promotional activity around this title. However, you can get too much of a good thing – OK! is the ACP feature magazine again this week meaning it’s supposed to go in a high traffic space. In many newsagencies there is only one such space. Too much of OK! and customers won’t notice. I’d rather see other titles pushed in the feature space and smarter promotional opportunities used of OK! like a counter strategy, a co-location strategy or even a free sample offer. Just increasing the cycle of promotions is not enough – we have seen from our own activity that sometimes smaller displays in unique locations in-store can work better than the best display ever in the usual high traffic location.