Following on from my previous post, the photo shows exactly what I am talking about. Home Beautiful came in today with an Ideas Folder as a giveaway.Rather than display it in the usual place (it wouldn’t fit anyway), we created a small display at the counter – where we promote titles with a giveaway.
Based on recent experience, this display will be more successful than if we created a larger display on a power end yet it is the power end magazine publishers tend to measure newsagents by. It’s the type of small display I’ve been writing about recently – being smarter rather than louder.
To be fair, I note that Pacific Magazines – publishers of Home Beautiful – are not so demanding as to where their titles are promoted.