Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Success with an independent title

Mark Fletcher
March 28th, 2008 · No Comments

informed_investors.JPGMike Wang, publisher of Informed Investors, a Chinese language business magazine, found this blog and pitched his magazine to me. He wanted to get it into more outlets.

We have had the title for close to a year, it’s selling between 5 and 8 copies an issue. We have it on the shelf near BRW and with our foreign language newspapers.

I am sure there are many small independent titles like this one which cannot justify the cost of using a traditional magazine distributor. An opportunity exists for newsagents to open another more direct channel with these independent titles.

I hear from at least one independent publishers a week – representing usually only one title. These are the folk who find the traditional channel too expensive.


Category: magazines

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