Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Geelong Advertiser cover up

Mark Fletcher
March 28th, 2008 · 4 Comments

The Geelong Advertiser has joined the ranks of newspapers allowing news on the front page of the newspaper to be covered up by a stuck on ad.  Even if it is for a promotion connected with the beloved Geelong Football Club, it damages the newspaper.


I know publishers do this for the ad revenue.   This is a short term view since newspapers will only attract ads if they sell and they will only sell if readers trust the product.  I suggest that trust is challenges by covering up news with stuck on ads.

Thanks Andrew for the photo.


Category: newspaper masthead desecration

4 responses so far ↓

  • 1 Stephen // Mar 28, 2008 at 9:03 AM

    Well when the front cover is a surfing story is the editorial content really suffering? Two Bronco stories in consecutive days on the front of T’he Courier Mail’, sigh.


  • 2 Mark Anonymous // Mar 28, 2008 at 1:30 PM

    Repitition of this theme discounts the real worth of an otherwise valuable blog.


  • 3 mark // Mar 28, 2008 at 2:06 PM

    No worries, you’re entitled to your view. I disagree. The posts here of trashed newspaper front pages will be useful one day.


  • 4 Mark Anonymous // Mar 28, 2008 at 5:36 PM

    I understand your concerns Mark, but let’s not overestimate the blog. It is not – after all – the Smithsonian Institute 🙂


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