A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The one tip that helps customers choose a Mother’s Day card

I customer was wondering whether the card in their hand was right or whether they should shop elsewhere. “Have you checked the back of the card”, I said. They turned the card over and saw that the purchase supported the McGrath Foundation and that the card was Australian made. They bought the card.

Australia made matters with plenty of shoppers, as does a good charity connection.

If your Mother’s Day cards are Australian made and they pitch a good charity connection, ensure everyone working in the newsagency knows to gently suggest customers look at the back of cards they are considering.

Supermarkets are too disengaged with shoppers to do this. The same with department stores and discount variety shops. Newsagent can own this turn the card over engagement. Well, at least those of us with cards made in Australia.

marketing tip

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