Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting newspapers

Mark Fletcher
March 29th, 2008 · No Comments

Alan Mutter has a good blog post about the latest campaign by the Newspaper Association of America to promote newspapers in the US.

The creative people behind our local newspaper campaign, being run by The Newspaper Works are taking a similar obscure approach to promoting the newspapers here.

I want to see newspapers promoted as relevant and valuable, not as something quirky or funky. People creating this marketing ought to spend time watching people who buy newspapers and see the low hanging fruit opportunities for sales growth.

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Category: Media disruption · Newsagency challenges · Newspaper marketing

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