Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Complete art story

Mark Fletcher
March 29th, 2008 · 1 Comment

canson_crayola.JPGWe’re enjoying success by pitching Crayola art and craft products next to the range from Canson.

Beyond the solid visual message we’re attracting good sales to justify the commitment.

While Crayola is a children’s story, it plays well next to the more grown-up art products.

Laying out 230 square metres of retail space is challenge and it’s good to have well branded product we can plan-a-gram like this. It makes our job easier and provides for an easier store for the consumer to navigate.

Historically, newsagents have carried parts of ranges and ended up with displays which are not as striking as they could be and which do not do the brands justice – it’s a lose lose for the newsagent and the brand. In part, this problem was facilities by newsagent wholesalers not carrying full lines from suppliers. With more newsagents dealing direct they are unlocking the kind of displays we see from Crayola and Canson.

There are plenty of suppliers who will for with individual newsagents on plan-a-gram offers, all it takes is to make an approach.

0 likes

Category: art supplies · retail

1 response so far ↓

  • 1 Judy // Aug 28, 2008 at 2:43 AM

    Do you have contact details for direct supply?

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image