Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sticky packaging problem

Mark Fletcher
March 29th, 2008 · No Comments

dl_packaging.JPGDarrell Lea came up with some nice looking packaging for their Easter egg product. The design was let down by poor adhesive – many boxes popped open, exposing chocolate and making some product unsaleable. Darrell Lea sent out double sided tape to fix the problem but to use this retailers had to put their hands into the boxes – probably in breach of food handling regulations.


Category: confectionary

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