We moved the ACP basket builder magazine stand in our newsXpress Forest Hill location on the weekend – away from the front of the shop and down next to our busiest counter.
While there is nothing much in the move, too often in newsagencies we have a set and forget approach to fixtures like the ACP basket builder. Regular customers get as store blind as us and the promotional stand soon loses its value of the business.
By moving it we have revived interest and boosted the value of the stand. The move is part of the regular cycle of change in the shop, a cycle which keeps us fresh and helps drive good sales.
The only downside of the move is that sometimes the police from ACP will not be happy with the location. My answer to that would be that daylight loses it’s appeal if that is all you get.
Another benifit of moving items around is keeping the place clean. We often dust over things and when we move things get a nasty little suprise.
The shop looks fresher for the movement of stock, and it gives customers the impression that the business is active and interested.