The new Winter Favourites cookbook from ACP feels more like a magazine than a cookbook. It’s a departure from the other cookbooks in the succesful ACP line.
Given the look and feel of Winter Favourites we are promoting it as a magazine. The display in the photo is a couple of days old and is already generating good sales.
As I’ve said here recently, our goal is to sell through as much of a title as we can in the first few weeks – before having to pay for the stock.