A key part of each of the Sophie Randall stores we create is our wall of feature cards. Each card is displayed full face – we have at least 350 designs on display in this feature space. This is in addition to our more traditional fixturing for every day and other cards from our more mainstream card suppliers.
While getting space for a feature wall of cards would be a challenge in a traditional newsagency, it is worth looking at if you do have the space and are in a location where you can own the card category. As the photo below shows, the wall looks impressive when well stocked:
This photo shows less than half the wall of cards.
We only put unique cards in the wall, the kind of cards card lovers are happy to buy for their collection or for sometime in the future. These customers are the best!
It looks good. My only criticism would be that the perspex may be a little wide at the base and some of the cards are leaning forward which looks a bit messy – to me. I find in card spinner racks that the same often happens and I am continually pushing the top of the card back to make them sit neater.
The idea of seeing the whole card is something that makes me prefer spinning racks, but you only get to see half of the cards. This is a nice idea and I imagine it will go well.
Clem you’re right. In two of our stores we have better perspex units and the cards are on the right angle. This store is being changed over in the next few days.