The giant US Barnes & Noble retail chain has teamed with Zinio to sell digital magazines alongside print editions of the same titles – from its corporate website. The company press release claims:
BN.com will sell subscriptions to over 1,000 magazine titles, available in both digital and print formats, at prices up to ninety percent off newsstand cover prices. Digital subscriptions will be available within minutes of purchase for viewing on desktops and laptops. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies.
This move makes sense for any business calling itself a magazine specialist.