It’s great to have access to these new large music cards from Hallmark. Music cards represent a rapidly expanding segment of the greeting card market and these large cards will help develop that expansion. I wish we had them sooner.
While we are getting offered plenty of music cards from suppliers outside the mainstream, I’d prefer to build this segment within our existing brands.
The cards add to the theatre of retail because they play when people open them to have a look. I reckon this acts as a theft deterrent too – so I’m happy to hear people opening cards all through the day.