House and Garden magazine takes pride of place at the counter this week thanks to the free photo album which comes with the title. The display is not as ‘clean’ this week thanks to the $50 million Powerball jackpot. Nevertheless, I expect it to do as well as other titles we promote in this space with a free giveaway. The giveaway is key – its value has to be quickly identifiable.
I’d expect to sell more House and Garden off this space than the power end we did last week as part of our ACP commitment.
Girlfriend last week did well in this space, proving its usefulness with a younger demographic to what we traditionally target here.
If only we had received stock with the free album …
Jarryd this giveaway as well as some others last month was an emerald club/ connections exclusive, it said this on a flyer with my posters.