FHM will work better out of this recycled magazine stand next to our main newspaper stand than if we created a power end display. We know from the success of ZOO and Alpha on the other side of the newspaper stand than popular male titles near newspapers work. Hence the placement of the stand. In return for leeching off the newspapers like this we have a second at the front of the shop, near our lottery counter.
It is important that suppliers allow us to break their rules in pursuit of better sales.