We are promoting all the magazines connected with the Euro 2008 international soccer tournament at our newsXpress Forest Hill store. The display in the photo is on the front corner of our counter – the best spot in the shop.
This is a great opportunity to remind people visiting our shop of the range of soccer related titles we have in-store and that we’re up with Euro 2008 news.
The display supports not only magazine sales but also assists foreign language newspaper sales, Western Union transfers, ethnic card giving occasions and several other categories in-store. It demonstrates a connection which is hard to pitch in any other way.
I don’t see our efforts as anything other than what should be expected of a magazine specialist.