It was a tough choice as to which title-with-a-giveaway to promote in the real-estate we have set aside for this purpose. Famous, Madison and In Style all have excellent giveways appropriate to their demographic.
We have decided to promote In Style and the free fashion belt being given away with the magazine for our counter offer. We made the decision based on sales in our store and our assessment of ease of impulse purchase of this at the counter.
Madison did not miss out, it is featured on a power end as part of an ACP Connections promotion.