Starbucks has announced that it is to close 600 underperforming stores in the US market. The closures are part of a commitment by the company to transform its business. Starbucks is doing what Kleins in Australia did not, they are re-energising their retail offer, ensuring relevance.
The question we have to ask ourselves is how many newsagencies would be closed if a review similar to that undertaken by Starbucks was done in our channel. How current is our model? How relevant are we to today’s consumer? Would a Starbucks review lead to our closure?