We are promoting Marie Claire at the counter this week. Even though the latest issue has been out a week and has sold well, the free Prevage anti-aging formula gift is the most compelling gift with a magazine this week. We have enough stock to support the offer so using our premium counter position makes sense.
Our goal is to sell out of Marie Claire by the end of the week. I will be interested to track sales from this counter position compared to the the stand we used last week near our newspaper display.