AFL related products are great for newsagents. Here we are well into the second half of the season and AFL products are selling as well as ever. Cards, figurines, cards, magazines, cards, albums, kids magazine and, did I mention, cards. While cards are the killer product, most of the products are perfect at the counter as an impulse item. On pure sales results, the AFL is the most important sport in my newsagencies.
Same result with NRL cards here. This has to be one of the best new revenue stream that the channel has seen in recent years.
Non-labour intensive, high turnover and the product naturally creates the need for people to purchase more. Thats a hard mix to beat.