Newsagencies should have a good range of pencil cases. Most don’t. While there are a couple of basic student pencil cases, few newsagents have a good range. The photo shows part of a new range we have found for our newsagencies. They are selling well, especially to girls. Their fashionable colours and designs make them an easy sell to this demographic.
More and more we are sourcing product from gift related suppliers as their stationery and related lines have greater consumer appeal than traditional newsagency stationery suppliers. Fashion can be more important than function to many stationery customers. hence the importance for us to have a broad and fashionable range in categories such as pencil cases.
I so agree about this. It is so important to have the right look, not just any old pencil case (or eraser, biro, notebook, etc). We girls want choice, choice, and more choice in stationery. Every girl I know has the stationery gene: we love looking at and buying and using nice stationery.