It was a grave move to delay publishing New Idea for a day. I understand the importance – the Jolie-Pitt twins photos would not be worth as much if published next week. In our newsagencies more than 50% of sales are on the Monday. Sales data I have seen suggests that the decay is not as sharp in supermarkets and convenience outlets. It will be interesting to see of the people looking for the title today do come in tomorrow.
As the photo shows, we have moved OK! Australia to the New Idea position.
Customer feedback so far has been very negative
What’s going on with the blog page setup??
My eyes have been trained now to go to the left but some pages are now in the middle!!!!
my new idea sale plummet by 30%????
By talking up the ‘special edition’ nature of the issue, most of our customers were excited to be the first to come back on Tuesday and get their copy!!