National TV campaign for newsagents

·August 8, 2008
·Mark Fletcher
·7 Comments

I am pleased and proud to announce a national TV campaign for newsagents to run on Free-To-Air (7, 9 and 10) and Foxtel, Austar, Optus pay TV networks on UK TV, Hallmark, Bio, W for Women, Arena, Discovery Travel & Living, E!, Fox Classic, History, Lifestyle Food channels over the last two weeks of September. For details of this campaign please click here.

The script for the TVC, to be voiced by quintessential Aussie male actor, is as follows:

From the goldfields of Victoria in the 1800s to today, newsagents have been the backbone of communities across Australia.

Your local newsagent is a friendly place to find the day’s news, that special greeting card, your favorite magazines, stationery for home or business and a warm smile.

From early in the morning, newsagents are open when you need them and ready with personal service bigger businesses have long forgotten.

Newsagents are people too. They’re your neighbours and mates, a good Aussie tradition.

Next time you want a magazine, a birthday card or some stationery, support your local newsagent and keep business local.

The reason I have announced the plans for the commercial is get newsagents to send me photos which can be used. The people in our network – newsagents and their team – are our key asset and I want them to feature on TV.

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sa_paperboy August 8, 2008

I’ll be happy to send in some pictures of our rolling shed, with pallets of bundles of papers and all our rollers and throwers industriously ready to get papers out before Australia rises.

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David Roberts August 8, 2008

Well done some years a go we had adds about mags did very well 15 to 20 years back .This what i want my fees to pay for .All the cash spent on the ACCC did nothing .PROMOTION is the only way David

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Lance. August 8, 2008

Mark,

As a hard working Newsagent, can I express my sincere appreciation to you for your efforts in improving the image of newsagents and their industry, across Australia.

I consider the wording of the advert. to be just what is needed at this time. I hope every other agent will also express sincere appreciation to you.

Thanks again, and well done!

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eric August 8, 2008

Mark,
I would like to thank you for having a great vision for the newsagency. You are truely our industrial leader and I hope you can lead our industry to a more professionalism.

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Michael August 9, 2008

I think it’s a great idea Mark.

The wording is excellent, it doesn’t mention stamps or bill payment, which doesn’t confuse consumers comparing us with Australia Post – which is what we need, people to understand what we are.

Deregulation has confused a lot of consumers I believe, this campaign will set consumers straight I beleive, no more buying magazines and papers etc from the multi-million dollar corporations instead helping the Aussie newsagent because you can count on him.

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Andrae August 9, 2008

Mark, Thanks for all the hard work, information and updates on various topics especially the BXP saga. Everything I think about it it makes my blood boil and get very stressed and upset. I really appreciate your information. I wish I came across this site earlier. This is my first business and have made it this far, Thank God( 1yr 10mths) A fledgling! Just like a lot of other small business people in this channel am struggling to make ends meet and getting customers to come into my store.
This advertising campaign is a Fantastic idea and I hope and pray that this will take the channel to where it should be.
Thanks once again
All the very best and keep up the great work. Regards Andrae.

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Mark August 9, 2008

Thanks Andrae. One consistent thing I see from all the data and other commentary I have access to is that the newsagents who are truly entrepreneurial are the ones who do the best – despite all the challenges. Hopefully the ad campaign will awaken more entrepreneurial newsagents. Mark

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