We have replaced our four day old Dolly counter display with this display for SHE magazine. With the free John Grisham novel and the magazine for $3.00 it is the perfect deal for our demographic. By focusing on magazines with good-value giveaways at the counter we are subtly promoting our newsagency as the place where our customer’s get value for money. In this credit-crunch controlled marketplace, a pitch around good-value deals at the counter is essential.
We have had this display up 24 hours and already it is achieving excellent results.